Monday, August 8, 2011

Selling in Uncertain Times

"Dow Falls 634 Points"

"European Debt Crisis"

"S&P Downgrades US Debt"

"Congress Gridlocked on Debt Ceiling"

These are just a few of the recent headlines that have made me extremely concerned about our nation's finances - not to mention my personal finances. So how does a top sales rep deal with the onslaught of scary and negative press? By ignoring it.

Blog continued below . . .

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Your personal sales production is your own business. How you deal with the onslaught of distractions - albeit important ones - is entirely up to you. Let's say that the market crashes for the next 3 business days. How will that affect your sales activity? Will you make fewer calls? Will the quality of your proposals suffer? Will you stop asking for appointments? Will you start running late for important calls?

We should all be concerned about our savings and the world's financial issues. This is no time to have your head buried in the sand. But in these uncertain economic times, there is no better time to work your arse off! The very last thing you want to see happen is all of these distractions negatively impacting your personal performance.

Now I understand that many of you call on companies that are affected by the markets. I worked for a company that had a very strong presence in retail and investment banking during the crash of 2008. Despite our best efforts, those companies just weren't buying. So we had to regroup and focus our efforts elsewhere.

It is disturbing to see the markets behave like they have been over the last several days. I could easily sit in front of the talking heads all day, watch my 401(k) and ignore my job. But I can't afford to do that and neither can you.

Yes, be educated. Yes, pay attention to your investments. But NO, do not allow those distractions to keep you from maximizing your income by negatively affecting your sales activity. Your ability to close business in these precarious times makes you a huge asset to your organization. Chances are we are heading in to lean times. That means a re-doubling of your sales efforts to make your numbers.

It's not getting any easier. Stay focused and you will be fine. Stay distracted and you will find your sales lagging - not a good place to be in uncertain economic times.

1 comment:

  1. Dear Sam,
    You continue to be my favorite Warrior of Sales! Another great article!

    On a personal note: At St. Monica's today and met Michelle Peterson(receptionist) mentioned that your children had attended St. Monica's and her response? "There was a huge whole in our community here when the Lorimer Family left."
    Touched this Irish heart I'll tell ya!!:)

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